Are you looking into expanding your business into new markets? Or maybe reaching out to your growing Hispanic audience? Then you are probably considering hiring Spanish translation services to help you out!
So let’s get the first question out of the way: should you hire professional help to translate your message into Spanish?
Short answer: Yes! But let’s develop.
We are sure of this. Firstly, we believe there’s no better way to introduce your message to a broader audience than translating your website or your marketing materials into a new language.
And second, if you are willing to take your message anywhere in the Western hemisphere, you surely need to share it in Spanish!
So, here are 8 reasons why it is smart to hire Spanish translations services today:
1. The numbers show it!
There are nearly 478 million native Spanish speakers worldwide. This means that Spanish is the second most commonly spoken mother tongue in the world -after only Mandarin.
Surveys of aspiring language learners routinely place Spanish among the most in-demand foreign languages, with an estimated 22 million students enrolled in Spanish as a foreign language programmes in 2018.
The United States has recently been cited as the second largest Spanish-speaking country in the world, where an estimated 37.6 million people speak it as their first language.
As the US has the world’s largest economy and the Hispanic population in the US is projected to double by 2050, you can understand why this makes Spanish translation enormously important!
2. The Spanish-speaking community is a growing demographic with a potent cultural pride
Spanish-speakers make up a large part of the local and global community. If they represent your target audience, it is fundamental to consider sharing your message in terms of the cultures that correlate with them.
Let the expert work of professional translators localize your original message, that is, let them adapt it meaningfully for the cultural backgrounds and local languages of specific Spanish communities.
Let’s deliver your message in a way that connects with the character, the attitudes and the present tense of your target audience.
They will feel more comfortable getting involved when you take the time to speak their languages!
3. Cultural sensitivity is a must
People will judge the content and presentation of your message as it first appears in front of them.
That is why it’s so important that you show a commitment to diversity and inclusion by showing validation and respect for the language of your expanded audience.
You should always make sure that the general impression of your message resonates with Spanish cultures.
Without a doubt, this will help you build credibility in your message as it affirms a positive stance regarding multiculturality.
4. Hire real translators: they know how to reach real audiences
Machine translation tools simply cannot capture the nuances of human communication.
Such automated tools often create nonsensical translations which could actually damage your reputation and alienate your audience.
Only professional translators can bridge the gap between multiple cultures. It is by adapting to Spanish audiences preferences and cultural intricacies that you will be able to share your message effectively.
Your translation projects will represent an investment in building up relationships based on mutual understanding with your audience. Taking the effort to craft well-informed translations will make your message credible and trustworthy.
5. You surely want to avoid missing out on a bigger Internet audience!
Let’s consider this. One, the Internet is an international market with more than 3 billion users –that is the 40% of the worldwide population.
Two, surveys have proven that people are far more likely to trust in a message that they can access in their native language.
Three, when it comes to e-commerce, the vast majority of consumers visit websites in their preferred language.
So why not speak to your target audience in their own language and make it easy (and possible) for them to access your message?
As Spanish-speakers usually set their browser in Spanish, it is much less likely they reach your web page if you are not offering your message in their mother-tongue.
Remember: a perfect user experience is key for building trust and catching the attention of your audience.
6. Adhere to multilingual SEO best practices and develop an international presence
Search Engine Optimization (SEO) is what brings visitors to your website. Google uses keywords and metadata to rank websites in search result pages.
Translating your website as well as keywords and all meta information increases chances to be ranked and made visible in searches.
Don’t miss on targeting words in Spanish and increasing your chances of being found! This is what will ultimately drive traffic to your site and create a steady income for your website.
7. Data is probably already telling you to hire Spanish translation services
When it comes to e-commerce, tools (such as Google Analytics) provide you with informative data and show where your visitors mainly come from. They also state which languages they use to browse your website.
Let’s check this up. Spanish surely is one of the languages you need to support in order to best meet your visitors’ needs and expectations.
Localization is one of the most affordable and effective ways to widen the reach of your message, and is nearly mandatory for any enterprise that wants to grow internationally.
8. In honorable sporting terms, have an edge on your competition!
Finally, if you are still doubting whether you should hire Spanish translation services, think about your competition. You should always try to reach an audience before the competitors in your field do.
The good news is that with the prevalence of machine translations, there’s a good chance that they haven’t commissioned a professional Spanish translation for their message.
So let’s outdo the competition and be the first to connect with your target audience in a clear, meaningful and culturally relevant way. This will make it far easier for Spanish-speaking clients to connect with your message.
Once you start publishing high quality content in a language different from yours, you’ll be the first to be recognized as someone that has an interest in connecting with broader audiences on a deeper level.
So, is there any doubt at this point that hiring Spanish translation services is the way to go for your business?
Simply put, show your audience that you care and they’ll stick with you. It’s just a matter of opening pathways for securing the most significant return on investments!
If you are ready to take the next step, please visit our Services page to see how we can help you commit to the Spanish-speaking community by having your message professionally translated.
Join us and let’s translate your message to Spanish and cover a vast new territory. Let’s speak to a multi-cultural public and expand the reach of your business!